Students from the Graduate School of International and Area Studies (GSIAS) took part in the Public Diplomacy Program sponsored by Korea Foundation (KF). Backed by advice from professor and public diplomacy expert Kadir Ayhan, student Kim Han-Nah created the “Globe-Ball Public Diplomacy Team” and participated in the KF-sponsored Public Diplomacy Program. Through the program, the team carried out a global awareness campaign to introduce the history and territory of Korea to Kenyan students and tourists in Kenya. During the three-week campaign period from July 6 to 25, 2019, they used globe balls with the Dokdo Islands and the East Sea marked as well as soccer balls specially designed to introduce Korea.
The campaign began at schools and orphanages in Kajiado and Nairobi. Introducing the history, territory, and culture of Korea and providing global citizenship education using various teaching materials, the HUFS students promoted the friendship between Kenya and Korea. In Mombasa, they ran the ‘Experience Korean Culture’ booth, offering family tourists a special opportunity to learn about Korea on the other side of the world from Kenya.
The campaign is quite meaningful in that it centers on education, one of the universal values of all humanity. In particular, it shared forward-looking values with Kenya’s future leaders and built trust-based friendly relationships with them. The HUFS team handed out their global citizenship education materials and curriculum to every institution they visited, laying out the framework of sustainable global citizenship education in each institution and leaving Korea’s mark on the daily lives of Kenyans.
Kim Han-Nah, the chief education coordinator of the campaign, said, “Professor Ayhan told me that building relationships is the most important aspect of public diplomacy. Keeping this in my mind throughout the campaign, I not only tried to promote Korean culture but also to explore Kenyan culture at the same time. As Korea is not well known to the Kenyan people, I carried out the education program to establish Korea as a friendly country in their minds.”