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작성일 : 14.04.22 | 조회수 : 543

제목 : 동서언로 제35호 글쓴이 : 언론정보연구소
첨부파일 첨부파일: 동서언로 35호.pdf

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1) 조직의 위기커뮤니케이션행동에 따른 공중들의 커뮤니케이션행동

    -‘현대자동차 싼타페 누수사건’ 사례를 중심으로-

       ················································································ 김우진ㆍ윤소은 ㅣ 5

 

2) 서울 도시 브랜드에 대한 선호 유형 연구
       

        ································································································· 임은경ㅣ 43

 

3) 조직문화, 신뢰, 사원 커뮤니케이션 행동에 대한 연구
       

       ················································································ 윤여전ㆍ이유나 ㅣ 65

 

4) 정책홍보에 관한 정부홍보담당자와 수용자의 인식 비교 분석

   -정책홍보에 긍정적인 영향을 미치는 주요요인의 유형화와 비교 분석-
 

         ································································································· 정승화ㅣ 95

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