글번호 : 38386107
작성일 : 14.04.22 | 조회수 : 543
제목 : 동서언로 제35호 | 글쓴이 : 언론정보연구소 |
첨부파일: 동서언로 35호.pdf | |
[차 례]
1) 조직의 위기커뮤니케이션행동에 따른 공중들의 커뮤니케이션행동 -‘현대자동차 싼타페 누수사건’ 사례를 중심으로- ················································································ 김우진ㆍ윤소은 ㅣ 5
2) 서울 도시 브랜드에 대한 선호 유형 연구 ································································································· 임은경ㅣ 43
3) 조직문화, 신뢰, 사원 커뮤니케이션 행동에 대한 연구 ················································································ 윤여전ㆍ이유나 ㅣ 65
4) 정책홍보에 관한 정부홍보담당자와 수용자의 인식 비교 분석 -정책홍보에 긍정적인 영향을 미치는 주요요인의 유형화와 비교 분석- ································································································· 정승화ㅣ 95 |