Business Administration Division
Course Descriptions

Principles of Business Management
An introduction to business administration, the course provides a foundation for understanding the basics related to the management of marketing, finance, and human resources through an understanding of the fundamental issues involved in today’s businesses. It focuses on understanding the general concepts, technical terminology, general theory, and academic framework of business management. Includes a brief introduction of specific topics.

Principles of Economics
Defines the principles of economic consumption and production. Examines how prices are determined in perfect, independent, and imperfect competition markets respectively.

Business Statistics
Fosters the ability to collect, organize and analyze data on business management and the economy and to extract certain logical conclusions from the data. This course lectures on the concepts and adaptations of descriptive statistics, inferential statistics, probability distribution, distribution analysis, etc.

Principles of Accounting
Lays the foundation for advanced accounting by understanding basic concepts of accounting with special emphasis on calculation for financial accounting.

Business Administration

Business Law
Corporations are the most crucial and active business units in the current business world. In this aspect, this course provides lectures on the rules and regulations related to business operations, business management, establishment of corporations, settlement of accounts receivables payables, and other specific details regarding business law.

Marketing Management
Provides lectures on the concept of marketing, contents of marketing management in corporations, the process of marketing management and other related areas of marketing management.

Financial Management
Covers funding, operating and controlling funds, which are the core elements of business management. Moreover, students learn about value assessment, long-term decision- making for financial management, financial management and planning, etc.

Financial Accounting (1), (2)
Offers an opportunity for students to learn about the necessity and effectiveness of financial accounting and about the Generally Accepted Accounting Principles (GAAP).

Business English
This course mainly aims to improve general speaking, listening, reading and writing skills of business English. Various tasks and presentations are made during the period of one semester to enhance English communication skills.

Quantitative Business Methods
Involves the analysis of systems management, establishment of various mathematical models, basic principles of business models, etc. This course provides lectures on linear programming, network models, dynamic programming, theories on decision-making process, etc.

Theories of Consumer Behavior
For effective marketing management, it is crucial to know exactly and recognize the needs and wants of consumers. In this perspective, this course enables students to learn about the mechanism of consumers purchasing goods and services.

Operations Management
Provides an opportunity for students to learn about the functions of business operations in the fields of manufacturing and service industries. In other words, students will be able to learn how these functions are designed, operated and controlled. Moreover, this course considers the problems faced by operations managers and how they use computer systems to solve these problems.

Organizational Behavior
People interact with one another, which leads to a specific hierarchical system for each group or organization. Therefore, an analysis of the behavior of each organization becomes possible. This is the very purpose and essence of studying organizational behavior. Students enrolled in the course learn the essence of an organization and about the characteristics of human behavior within the hierarchical system of an organization.

Computer and Programming
Students learn basic concepts and principles related to the computer and enhance basic programming skills using programming languages.

Investment Theory
This course covers the risks and expected returns on investments, theories regarding portfolios, equilibrium markets such as the CAPM, basic analysis on stock value, the importance of options and future products, etc.

Information Management Systems
As the most basic course for majors in Information Management, provides the students the opportunity to learn about the history of information management, the scope and scale of information management, the role of information management within a corporation, the development of information systems, etc. This course especially focuses on the management and strategic perspective of utilizing information systems.

Advanced Business Statistics
This course deals with advanced business statistics. Students will review, organize, and analyze management and economics-related materials. Through this process, they will develop the ability to reach objective and rational conclusions. Lectures will also be given on concepts of descriptive and inferential statistics, and their application methods. Major subjects include probability distribution, sampling theory, estimation and testing, one-way ANOVA, regression analysis, correlation analysis, and time-series analysis.

Management Accounting
Familiarizes students with how managers use accounting information in the process of planning, controlling and making decisions.

International Business
Multi-national corporations operate their businesses without any limitations imposed by the barriers of national borders. However, multi-national corporations need to set up local corporations to establish a center for their operations in each nation. These local corporations are run in different ways in accordance with the practices and laws of the different nations they operate in. This course lectures on the methods and strategies each local corporation uses to manage and run their operations. Students also learn about the relationship between the parent company and its local corporations spread worldwide.

International Corporate Strategy
Corporate global strategy examples and actual experience are provided to students to enhance their global business capabilities.

Theories on Banking Organizations
Banks, securities companies, insurance companies, investment trust companies and other forms of financial institutions in Korea support the real economy by playing their respective roles in efficiently distributing funds. In the midst of liberalization and internationalization of finance, students learn about the changes in the international financial environment, the role and function of each financial institution, innovative financial products and ways to develop the Korean financial market.

Brand Strategy
Domestic companies have come to recognize the importance of brand equity as a core factor of success in global competition and the need to strategically manage such. Students develop an understanding of the importance of brand management; learn about establishing an effective strategy to take advantage of brand equity and build robust brands; and, gain practical knowledge by analyzing corporate brands. The primary content includes strategies to build robust brand equity; various methods to measure brand equity; effective ways to use such equity; and global brand management.

Operations Planning & Control
Focuses on the overall process of operations ranging from acquiring raw materials to the delivery of finished products to consumers. The efficient management of each stage in the management process, the kinds of products that consumers demand, the capability to manufacture the quality and quantity of products that consumers want, planning locations and timetables, evaluating accomplishments, recognizing problems and devising solutions are all covered in this course.

Web Programming
Students will gain the basic knowledge required for Web programming, and practice what they have learned. The course will teach how to create Web documents, build Web sites, and develop Web applications.

Marketing Channel
Students study the functions and structure of the overall channel of product distribution from the producer to the end user, and the methodology to plan, construct, organize and control such distribution channel system.

Human Resources Management
Covers human resources development and its efficient utilization. This course eschews outdated theories on personnel management, and rather, emphasizes the acquiring, educating, training, compensating and maintaining of human resources at a managerial level.

Organizational Development
Covers the efficient changing of organizations as business environments change, but also discusses traditional theories on organizational development and other basic knowledge needed to understand organizational development.

Management Sciences
After studying linear planning and network theories in the course on Quantitative Methods in Business, students will improve their knowledge of these fields and of the Queueing Theory, simulation, the game theory, the methods used in business science and the problems that may arise in the process.

Business Simulation
Enables students to make models of actual business management systems and adjust such business management models as situations warrant. By conducting simulations, students will become accustomed to the concepts involved in operating a business corporation.

International Finance
Capital flows from countries recording current account surpluses to countries suffering from current account deficits. This process of current account adjustment is the very essence of studying international finance. What is more, capital moves through the foreign exchange market where the value of each currency is determined. The international financial market is sustained by futures exchanges and other international settlement systems. The purpose of this course is to provide the opportunity for students to learn about such phenomena in the international financial market in a comprehensive and analytical manner.

International Marketing
Focuses on actual and practical problems that challenge ordinary or multi-national corporations in conducting business in the arena of international marketing. This course covers the internationalization of corporations, the organizational structures of multi-national corporations, the characteristics of international marketing, the division of the world market, product policies, distribution channels, the difference between domestic marketing and international marketing, etc.

Business Ethics
This course will contain both lectures and group discussions on ethical responsibilities and actual business practices. Lectures will cover ethical issues in each relevant area, with analysis of actual cases. Through this process, students will gain an in-depth understanding of basic guidelines, actual status, and cultural differences.

Enables students to learn about the basic knowledge needed for understanding and designing a database. The concept of the database, the good and bad points of a database, the designing process of a database, database models and systems development projects using DBMS are all covered in this course.

Marketing Research
Students mainly study techniques to collect and analyze information required to solve general issues occurring in marketing management.

Principles of Insurance
Develops the ability to recognize individual and corporate risks that occur in the process of running a business as well as learning how to overcome such difficulties. This course covers risk management, insurance mathematics, insurance economics, general insurance, life insurance and other concepts of basic social insurance.

Systems Analysis & Design
Covers systems analysis and designs necessary for establishing MIS, systems development, structural analysis and designing methods of systems and their relationship with software engineering. Students will break into groups to carry out group projects on systems analysis and practice.

Cost Accounting
Students learn about the concept of prime cost and accounting methods in the calculations involved in cost accounting.

Strategic Management
Examines the decision-making process related to prevailing over the competition in the dynamic corporate environment and maintaining and developing corporate competitiveness. Students learn about the balance, harmony and interrelationship between and among business goals, the relationship between goals and strategies, the system of strategy and its importance, the process of establishing strategies and actually carrying them out, analyzing methods for formulating strategies, etc.

Derivative Securities
As the financial markets are becoming more liberalized and internationalized on a daily basis, interest rates, foreign exchange rates, stock prices and other essential prices in the economy are changing rapidly to an unprecedented degree. Corporations must therefore exercise efficient risk management by using derivative financial products, a new innovation in financial management. This course examines the characteristics, price determination, investment strategies and other essential concepts for future products, options, swaps, etc.

Focuses on the background and methods in external audits of corporations in accordance with Generally Accepted Accounting Principles (GAAP).

CEO Leadership
As part of the industry-academic cooperation program, this course helps students become successful CEOs in the future by analyzing multiple cases occurring in actual corporate management scenarios based on business administration theories and CEO experience.

Introduction to E-Business
The Internet boom has caused a new revolution in the e-commerce sector. In Korea as well, business- to-consumer, business-to-business and business-to-government on-line transactions are booming. In this regard, this course focuses on planning, technology development and human resource management related to e-commerce.

Advanced Accounting
Students will learn accounting in a proactive setting, through discussion and investigation of new issues.

Supply Chain Management
This course will explain distribution operations of integrated supply chains and their relationship with other operation areas. It will also deal with a variety of subjects, including advanced approaches to corporate process improvement, basic customer order management, network design and improvement, inventory control, and measurement of corporate performance. This course will provide valuable information to students who wish to become managers in integrated distribution. Through this course, prospective managers will realize that their success is dependent on satisfying customers. The course will also provide practical information on a corporation's distribution operations to help students in the field.

International Management Strategy
Conveys the knowledge required to analyze and review problems that arise as dynamic situations and environments change. Students learn how to efficiently cope with these problems within the limitations of corporate assets and resources so as to enhance efficiency of long-term business management.

Global Human Resource Development
This course is designed to nurture and develop human resources required by not only domestic but also global companies.

Financial Markets
Fosters the understanding of the functions of the capital market and analyzes the characteristics and values of securities. Students learn about the issuance of securities, market systems on distribution of securities, liberalization and internationalization of markets and the implication of changes in the business environment.

Technology Management
This course enables students to learn about the theories needed to analyze the problems related to the most important elements of corporate resources: technology and technology innovations. This course comprehensively covers the problems of technology in various areas and focuses on science and technology policies, corporate technology strategies, development of new technology, research and development management, theories on technology innovation, etc.

Case Study on Corporate Management
Actual corporate management cases are used to promote a practical understanding of general business administration theories.

Labor Relations
Labor relations is not about individual relationships with a few employees but a relationship with an entire group of employees. Under the current regime, the relationship between corporate management and labor unions is horizontal. Basic theories, systems, rules and regulations and current issues in Korean labor relations will all be dealt with in this course.

Marketing Strategy
The strategic elements of marketing are commonly called the 4P, Production, Price, Place and Promotion. In other words, a marketing strategy implemented by management is an appropriate mixture of the 4P (marketing mix). This course studies theories and practices about the 4P strategic elements and their mix methods.

Creating a Venture Business
Develops the basic knowledge and know- how involved in establishing a venture business to produce added value through the commercialization of innovative ideas, technology and business management skills. Students learn the entire process of establishing venture corporations, business planning, establishment and running corporations, liquidation management, etc.

Life Insurance
Students will identify the underlying operations of life insurance, and look at the characteristics of life insurance products as well as how premium rates are calculated by product. This course will particularly focus on how to use various life insurance products to manage individual finances.

Income Tax Accounting
Covers the calculation of individual and corporate income tax on the basis of a basic knowledge of Korea's income tax laws. In addition, students learn about the difference between financial accounting and income tax accounting.

Internet & E-Commerce
Through this introductory course on the Internet and e-commerce, students will study elementary technologies of e-commerce, including the technical infrastructure of e-commerce, Web-based marketing strategies, and the Internet business model. Students will also practice using technology related to building a homepage.

International Marketing Strategy
Cases where Korean and global companies have advanced into overseas markets are used to raise theoretical and practical capabilities necessary for overseas marketing.

SAP.ERP Consulting
Enterprise resource planning (ERP) is a company-wide computer software system used to manage and coordinate all the resources, information, and functions of a business to ultimately increase its competitiveness. By learning about ERP, students learn theories and practices necessary for carrying out actual corporate tasks.

Seminar on MIS
Conducts research, surveys and debates on recent issues related to management information systems.

Customer Relationship Management
Customer relationship management (CRM) encompasses all customer-related processes and activities that effectively use customer information received at all customer contact points and TPS. Its objectives are to maintain, expand and improve customer relations, increase customer satisfaction and loyalty, and ensure the continuous operation, expansion and development of companies and organizations. This course studies CRM, an important area in the marketing and information system as a new approach in response to the development of information technology and new market environmental changes. Both theoretical and actual cases are dealt with.

Seminar on International Business
Provides an opportunity for students to analyze the basic problems related to international corporations in the current environment. Moreover, students will boost their knowledge of international business by delivering presentations and conducting debates on the subject of comprehensive strategies for international business.

Seminar on Financial Management
The capital structure theory, etc. learned in the Financial Management course is analyzed more in-depth and new financial techniques such as corporate takeovers, hedging and leases are studied. Students are exposed to real situations through case studies and financial management is developed into a comprehensive decision-making system.

Marketing Communications
This course teaches both theories and actual practices about advertising, PR, sales promotion, personal sales, etc., which are part of important promotion activities, from the perspective of integrated marketing com- munication.

Services Marketing
Students examine the basic concepts and theories related to service marketing, different from the existing product marketing. Through analysis of various cases and actual service business consulting, they build capabilities to establish and implement a creative and scientific service marketing strategy when faced with real situations.

Foreign Exchange
Focuses on the fiscal aspect related to international management conducted by ordinary and multi-national corporations. Starting from the basics of international financing, the course lectures on foreign exchange deals, price determination in the foreign exchange market, the concepts and operations in the foreign exchange market, future products, the Euro currency market and other international financial markets.

Seminar on Operations Management
Considers ways to manufacture optimum products that consumers demand for the minimum cost. In particular, this course covers operational strategies, enterprise quality management, inventory management, timely manufacturing system, logistics management, etc.

Human Resource Development
This course studies the main theories and methodologies that are related to increasing the value of human resources in an organization and creating high-level competitiveness such as establishing a strategic personnel system, nurturing human resources, and building a highly performing organization.

Financial Strategy
Covers the basic problems involved in financial planning for individuals and families. This course focuses on efficient financial management by individuals. Moreover, this course covers various new methods of financial management.

Financial Statement Analysis
This course aims to cultivate skills to effectively analyze and interpret financial statements from the perspective of management and investors. Its looks at how management can use financial statements to generate value and how investors can use the same to recognize potential for value generation.

Information Resources Management
Organizes and reviews all theories and know-how related to management information systems. Students learn how to successfully manage information in the role of an information manager within a corporation. MIS planning, plans for organizing, selecting information managers, training programs, MIS evaluation, planning, strategic utilization of MIS, operations of MIS, ways to motivate employees and other matters related to MIS are taught in this course.

Small and Medium Corporation Global Strategy
This course briefly looks at the theory of global management strategy and then studies cases concentrating on those of small-&medium-sized companies, not multinational or conglomerate companies, that stand high through relentless efforts based on their CEOs’ unyielding will and innovative R&D capabilities despite limited management resources.

Seminar on Korean Management
Fosters the understanding of the business environment in Korea and ways to conduct and improve business management in Korea. Students will analyze and debate issues on the business environment, business strategies, management systems, corporate culture and other matters related to Korean business management.

To become a successful manager, not only a capability for analytical decision making but also a capacity for skillful negotiation to implement such decision is necessary. This course puts students through a series of role playing simulations so that they can gain negotiation strategies and techniques. Each simulation is designed to better understand and practice the main issues and strategies of negotiation faced by management. Students analyze and understand negotiation situations and learn to use main negotiation concepts and techniques.

Theory of Accounting
Gives students the opportunity to expand their knowledge of theories of accounting and financial accounting. This course covers theories on the purpose of accounting, accounting principles, theories on balance sheets, etc.