“What drives outward FDI from emerging economies? The interplay between exploration 

orientation and home-country institutional changes,” with Byung Il Park, accepted and 

forthcoming, Canadian Journal of  Administrative Sciences (SSCI).

“The interplay of top-down institutional pressures and bottom-up responses of transition economy 

firms on FDI entry mode choices,” with Chris Changwha Chung, Jeoungyul Lee and Jingoo Kang, 

Management International Review, 2016, 56(5): 699-732 (SSCI).

“When do local firms benefit from inward foreign direct investment? A longitudinal study in China's manufacturing sector 1998-2007,” with Byung Il Park, forthcoming, Thunderbird International Business Review, 58(4):331-345 (SCOPUS)

“How do institutions matter for the internationalization of emerging economy firms?” Evidence from 

China, Journal of International Trade and Commerce, 2015, 11(6): 37-52.

“Beyond financial indicators: An assessment of the measurement of performance for international new ventures,” with Stephan Gerschewski, International Business Review, 2015, 14(4): 615-29 (SSCI).

“Internationalization and performance of firms in China: Moderating effects of governance structure and the degree of centralized control,” with Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung, Journal of International Management, 2013, 19(2), 118-137 (SSCI).

“Is global orientation really beneficial? An exploratory study of Chinese manufacturers in international markets,” with Insik Jeong, Journal of Korea Research Society for Customs, 2012, 13(4), 375-393.

“Work values, job satisfaction and organizational commitment in China,” with Fabian Jintae Froese, International Journal of Human Resource Management, 2012, 23(10), 2144-2162 (SSCI).

“The effect of product-harm crisis situations on firms’ response strategies: Evidences from China market,” with Xiaoyu Wang and Zhiliang Wang, Journal of Korea Research Society for Customs, 2012, 13(2), 311-323.

“An empirical study of product strategy in international markets,” with Insik Jeong and Eunmi Kim, Journal of Marketing Studies, 2011, 19(4), 111-133.

“The Nike of China? - Li Ning,” with Insik Jeong and Mengmeng Wang, The Way to Enterprise Administration (2), 2010, 113-142, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries.

“Going global with a locally fostered brand - Orion Confectionery,” with Insik Jeong and Mengmeng Wang, The Way to Enterprise Administration (2), 2010, 143-168, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries.

“The impact on consumer evaluations of foreign products in China with export competitive perspective - Focus on Korean products,” with Insik Jeong and Chunsu Lee, Journal of Korea Research Society for Customs, 2009, 10(4), 535-555.

“Product strategy of Korean exporters in China,” with Insik Jeong, International Business Review, 2009, 13(3), 151-172.

“Marketing standardization in international market: An empirical study of performance implications,” with Insik Jeong and Jounghee Byun, Journal of Marketing Studies, 2009, 11(1), 87-114.

“The influence of consumer ethnocentrism and animosity on purchasing motives of young Chinese consumers of foreign brands: The Moderating Role of Brand Image,” with Jangrho Lee, Insik Jeong and Miok Kim, Journal of Trade, 2009, 34(5), 43-74.

“Carrefour’s Chameleon strategy in China,” with Insik Jeong, The Way to Enterprise Administration (2), 2009, 373-411, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries.

 “The dark horse in Chinese automotive industry - Cherry,” with Insik Jeong, The Way to Enterprise Administration (2), 2009, 337-371, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries.

“Consumer attitude towards global brands: The perspective of Chinese consumers,” with Insik Jeong, International Business Review, 2008, 12(1), 1-28.

“Cyworld’s market participation and strategies in China,” with Insik Jeong, The Way to Enterprise Administration (1), 2008, 257-286, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries.

“Brand-name localization strategy in China,” with Insik Jeong, Journal of Marketing Studies, 2007, 15(3), 25-48.

“The impacts of ownership restructuring and institutional development for knowledge spillover in emerging economies,” with Byung Il Park, presented at the 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, December 2-4, 2016 (This paper was nominated for the Best Paper Award).

“What are key push factors for outward FDI from emerging economies?” with Byung Il Park, presented at the 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, December 2-4, 2016.

“Internationalization and performance of firms in China: Moderating effects of the governance structure and the government-firm relationship,” with Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung, presented at the 2011 Korean Academy of International Business Annual Academic Conference, Seoul, Korea, 10 December, 2011 (This paper was nominated for the Best Conference Paper Award).

“International diversification of emerging economy firms,” with Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung, presented at the 2011 Academy of International Business Annual Conference, Nagoya, Japan, 24-28 June, 2011.

“An empirical examination of international orientation in Chinese manufacturing firms,” with Insik Jeong, presented at the 2010 Annual Meeting of the Korean Academic Society of Business Administration, Korea, 16-18 August, 2010. 

“The impact of international orientation on firm performance: Evidence from Chinese firms,” with Insik Jeong, presented at the 2010 Global Business Conference of Northeast Asia, Qingdao, China, 21-24 June, 2010.

“The influence of consumer ethnocentrism and animosity on purchasing motives of young Chinese consumers for foreign brands: The moderating role of country image and brand image,” with Jangrho Lee, Insik Jeong and Miok Kim, presented at the 2009 Annual Meeting of the Korean Academic Society of Business Administration, Korea, 18-19 August, 2009.

“Internationalization of Korean branding in global market,” with Insik Jeong and Eunmi Kim, presented at the 2009 Annual Meeting of the Korean Academic Society of Business Administration, Korea, 18-19 August, 2009.

“The impact of corporate versus country image on consumer evaluations of foreign products in China,” with Jangrho Lee, Insik Jeong and Chunsu Lee, presented at the 2008 Global Marketing Conference, Shanghai, China, 20-23 March, 2008.

“Work values, job satisfaction and organizational commitment in China,” with Fabian Jintae Froese, presented at the 2008 Academy of International Business (AIB) Annual Conference, Milan, Italy, 30 June-3 July, 2008 (This paper was selected for publication in the Best Paper Proceedings). 

“The influence of global orientation on new product performance,” with Insik Jeong and Jounghee Byun, presented at the 2008 Annual Meeting of the Korean Academic Society of Business Administration, Jeju, Korea, 19-20 August, 2008.