2000, 한국외국어대학교 영어과 학사
2003, 한국과학기술원(KAIST) 경영공학 석사
2008, 한국과학기술원(KAIST) 경영공학 박사
경력 및 활동
연도
경력 및 활동
2008
KAIST 테크노경영연구소 연구원
2009-2011
동국대학교 경상학부 조교수
2011-2015
한국외국어대학교 경영대학 조교수
2015-현재
한국외국어대학교 경영대학 부교수
연구관심분야
Judgment and decision making, Goal and consumer choice
주요논문
고객 보상프로그램에서 사용되는 매개수단이 보상물의 선택 행동에 미치는 영향: 포인트와 상품권의 비교. 마케팅연구. 2007
보상물의 속성정보 제시와 평가방식이 보상물의 선호 역전에 미치는 영향. 마케팅연구. 2007
현상유지편향을 조절하는 요인에 관한 연구, 마케팅연구, 2009
The Role of Attribute Importance in the Effects of Defaults on Choice, Advances in Consumer Research, 2009
구매량과 구매시점이 쾌락적 대안과 실용적 대안 간의 소비자 선택에 미치는 영향, 마케팅연구, 2010
소비자 목표와 제품 범주 친숙도가 융합제품 평가에 미치는 영향. 마케팅연구. 2010
외부제약이 유인효과와 타협효과에 미치는 차별적 영향, 소비자학연구, 2011 광고모델 친숙도의 효과에 관한 고찰: 중복출연 친숙도와 일상 친숙도를 중심으로, 소비자학연구, 2011 The Effect of Goal Activation on the Evaluation of Hybrid Products, Japanese Psychological Research, 2011 해석전략과 소비자 목표가 융합제품에 대한 소비자 반응에 미치는 영향, 한국마케팅저널, 2012 Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice, Advances in Consumer Research, 2012 Perceptual Prominence Effects in Consumer Choice, Advances in Consumer Research, 2012
The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion, Psychology & Marketing, 2012
구색의 크기와 목표 진행상황이 소비자 선택에 미치는 영향, 소비자학연구, 2013
옵션의 정렬가능성과 옵션제시 프레이밍의 유형이 기본제품과 증대제품의 평가에 미치는 차별적 영향, 마케팅연구, 2013
보상 진행률, 보상프로그램 크기, 포인트 적립크기 정보가 소비자의 보상물 선택 행동에 미치는 영향. 소비자학연구. 2014
The Impact of Country of Origin on Context Effects in Choice, forthcoming in the International Marketing Review
학술대회 발표논문
The Interplay of Happiness and Control on Reliance on Feelings versus Reasons in Decision Making, presented at the Association for Consumer Research Conference, Berlin, Germany, October 2016.
The Interaction Effects of Brand Golbalness and National Culture on Country Brand Popularity, presented at the European Marketing Academy Conference, Oslo, Norway, May 2016.
The Impact of Country-of-Origin on Choice Context Effects, presented at the Society for Judgment and Decision Making Conference, Chicago, Illinois, November 2015.
The Interplay of Consumer Animosity and Regulatory Focus in Influencing Consumer Responses to Cause-Related Marketing, presented at the Asia-Pacific Association for Consumer Research Conference, Shatin, Hong Kong, June 2015.
Consumer Evaluations of Hybrid Products: The Role of Active Goals, presented at the Association for Consumer Research Conference, Baltimore, Maryland, October 2014.
The Influence of Reward Progress Rates, Program Magnitudes, and Step Sizes of Reward Programs on Consumer Choice, presented at the Association for Consumer Research Conference, Baltimore, Maryland, October 2014.
The Influence of Active Goals on Evaluation of Hybrid Products, presented at the Latin American Association for Consumer Research Conference, Guadalajara, Mexico, July 2014.
Thinking about Perceived Goal Progress in Consumer Choice: The Effects of Justification and Assortment Size, presented at the Latin American Association for Consumer Research Conference, Guadalajara, Mexico, July 2014.
The Effects of Perceived Goal Progress and Assortment Size on Consumer Choice, presented at the Association for Consumer Research Conference, Chicago, Illinois, October 2013.
The Impact of Goals on Inferences and Evaluation of Hybrid Products, presented at the European Association for Consumer Research Conference, Barcelona, Spain, July 2013.
The Effects of Perceived Goal Progress and Assortment Size on Choice, presented at the European Association for Consumer Research Conference, Barcelona, Spain, July 2013.
Inferences and Evaluations of Hybrid Products: The Role of Goal Activation, presented at the Academy of Marketing Science Conference, Atlanta, Georgia, August 2012.
Evaluation of Hybrid Products: The Role of Goal Activation, presented at the Asia-Pacific Association for Consumer Research Conference, Beijing, China, June 2011.
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice, presented at the Association for Consumer Research Conference, Jacksonville, Florida, November 2010.
Perceptual Prominence Effects in Consumer Choice, presented at the Association for Consumer Research Conference, Jacksonville, Florida, November 2010.
The Role of Attribute Importance in the Effects of Defaults on Choice: The Moderating Effect of Budget Range and Justification, presented at the Association for Consumer Research Conference, San Francisco, California, October 2008.
성명/보직
