Ph.D, Marketing, University of Iowa MS, Hospitality and Tourism Management, Purdue University BS, Management and Economics, Aomori Public University
경력 및 활동
연도
경력 및 활동
2016 - Present
Assistant Professor of Marketing at Hankuk University of Foreign Studies
2013 - 2015
Assistant Professor of Marketing at University of Pittsburgh at Greensburg
연구관심분야
Consumer Behavior (Price, Information Processing, Healthcare)
주요논문
- Kwon, J., Seo, Y., and Ko, D. (2016), "The ES-IF Matching(Entity-Symbolic Versus Incremental-Functional) Model," Journal of Advertising, 1- 13. (SSCI)
- Ko, D., Seo, Y., and Jung, S. (2015), “The Influence of Cultural Congruence on Perceived Risk and Trust in Online-Purchase Decisions: Processing Fluency as a Mediator,” Marketing Letters, 26(3),377-390.(SSCI)
- Kim, H., Ko, D., and Jung, S. (2015), "What Do You Want to Eat for Your Dinner? Consumers' Restaurant Choice and Marketing Strategy," Journal of Global Business Research, 27(2), 1-10.
- Han, J, Ko, D., and Urmie, J.M. "The role of satisfaction and switching costs in Medicare Part D (SSCI)
학술대회 발표논문
- Annual Research Meeting, Academy Health(2016, Boston), Medicare Beneficiaries' Non-switching Behavior and Social Exclusion." - Global Fashion Management Conference (2015, Florence,
Italy), “Targeting ‘Right’ Luxury Brand Messages
to ‘Right’ Consumers : New Insights from the Implicit
Self-Theories.”
- Academy of Business Research (2015, New Orleans, L), “Medicare
Beneficiaries’Non-switching Behavior and Social Exclusion.”
- Society for Consumer Psychology (2014, Miami, FL), “What
Drives Individual Purchase Decisions in a Network: Consumer Motivation
Approach.”
- EMAC, KSMS & GAMMA
Joint Symposium (2013, Istanbul, Turkey), “ The Influence of Cultural Congruence on
Perceived Risk and Trust in Online-Purchase Decision: Processing Fluency as a
Mediator.”
학회 주요 활동
- AcademyHealth
- Association for Consumer Research - Society for Consumer Psychology - American Marketing Association
성명/보직
