HUFS undergraduate students Kim Se-In (Management, entry class of ’19), Won Dong-Wook (Spanish, entry class of ’18), Lee Soo-Hyeon (Management, entry class of ’19), and Choi Hee-Won (LT, entry class of ’19) (listed in Korean alphabetical order) won the Excellence Prize at the 17th KMAC Management Innovation Research Paper and Case Study Competition for Undergraduate and Graduate Students on November 22, 2021 (Monday).

 

The competition, held by the nation’s leading management consulting firm KMAC, is held annually to explore new perspectives in management innovation and share them with the domestic industry and academic circles, thereby disseminating these change- and innovation-driving insights. The prize was awarded together with the Korea Management Awards at the Shilla Seoul on December 7, 2021 (Tuesday). HUFS had the honor of receiving a prize for the second year in a row after winning the Grand Prize last year.

 

The HUFS students won the Excellence Prize for their research paper entitled “The Impact of COVID-19 and Related Government Regulations on Online Game Consumption”. In the paper, they empirically proved the cause-and-effect relationship between the COVID-19 and related government regulations and the performance of the online game industry. This research is expected to provide practical and policy insights to companies in their response to management changes caused by COVID-19.