Moon-Yong Kim is Professor of Marketing in the College of Business at Hankuk University of Foreign Studies (HUFS) in Korea. Her research interests include consumer judgment and decision making, social media, and consumer culture. Her work has appeared in various journals, including International Journal of Research in Marketing, Journal of International Marketing, Journal of Business Research, International Marketing Review, Psychology & Marketing, and Journal of Brand Management.

e-mail
moonyong@hufs.ac.kr

연락처
02-2173-3157(연구실 503호)

학력
Ph.D., Management Engineering, Korea Advanced Institute of Science and Technology

M.S., Management Engineering, Korea Advanced Institute of Science and Technology

B.A., English, Hankuk University of Foreign Studies

경력
2011~ 현재 한국외국어대학교 경영대학 조교수, 부교수, 교수

           -경영대학원 주간 MBA 주임교수(2015-2016)

           -경영대학 부학장 겸 학부장(2018-2019)

           -일반대학원 경영학과 주임교수(2020-2021)

           -글로벌경영연구소 소장(2023- ) 

2009 ~ 2011 동국대학교 경상학부 조교수

연구관심분야

Consumer Judgment and Decision Making, Social Media, Consumer Culture

주요논문

Profiling Diverse Reviewer Segments Using Online Reviews of Service Industries, Journal of Marketing Analytics, 2022.

What Determines Consumer Attitude Toward Green Credit Card Services? A Moderated Mediation Approach, Sustainability, 2021.

The Effects of Cultural Distance on Brand Popularity on Social Media, Journal of Brand Management, 2021.

Content Analysis of Fake Consumer Reviews by Survey-Based Text Categorization, International Journal of Research in Marketing, 2021.

The Influence of Global Brand Distribution on Brand Popularity on Social Media, Journal of International Marketing, 2019.

Estimating Deception in Consumer Reviews Based on Extreme Terms: Comparison Analysis of Open vs. Closed Hotel Reservation Platforms, Journal of Business Research, 2019.

The Impact of Country of Origin on Context Effects in Choice, International Marketing Review, 2017. 

The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion, Psychology & Marketing, 2012.

수상경력

2018 Outstanding Paper Award (Emerald Literati Award), Emerald Publishing

2016 한국외국어대학교 우수강의상

2015 한국소비자학회 최우수논문상

2014 한국마케팅관리학회 우수심사자상

2012 한국마케팅학회 우수논문상

2011 한국마케팅학회 우수논문상

2008 한국마케팅학회 우수논문상