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글번호 : 135422533 글쓴이 : 관리자
정상욱 교수
20.04.07
1856
 
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e-mail

sanguk.jung@hufs.ac.kr

 

연락처

02-2173-2414 (연구실 사이버관 506)

 

학력

PhD, Marketing, University of Iowa, 2012

MA, Statistics, Columbia University of New York, 2007

BA, Business Administration, Seoul National University, 1998


경력 및 활동

2020-present 경영대학원 부원장 (Associate Dean for Graduate School of Business)

2019-present Applied Data Science Center, Head

2014-present Associate Professor of Marketing, HUFS

2012-2014 Assistant Professor of Marketing, University of Auckland

 

연구관심분야

Big Data Analytics, Text Analytics, Social Media, Social Network"

 

주제별 논문

- Ryan Choi, Taewan Kim, and Sang-Uk Jung (2018), "Sustainable Decision Making for a Retailer’s Store Brand Product," Sustainability.

 

- Sangkil Moon, Jaehwan Kwon, and Sang-Uk Jung (2017), “The Impact of Individual Differences in Weather Sensitivity on Weather-Related Purchase Intentions,” International Journal of Market Research.

 

- Yuri Seo and Sang-Uk Jung (2016), “Beyond Solitary Play in Computer Games: the Social Practices of eSports,” Journal of Consumer Culture.

 

 - Sang-Uk Jung, John Zhu and Thomas Gruca (2016) "Meta-analysis of correlations between market share and other brand performance metrics in FMCG markets," Journal of Business Research.

 

- Younghan Bae, Michelle Hough, and Sang-Uk Jung (2016), "Assessing the Link between a Public University’s Brand-Building Activities and Alumni Gift-Giving," Marketing Management Journal.

 

- Dongwoo Ko, Yuri Seo, and Sang-Uk Jung (2015), “Examining the Effect of Cultural Congruence, Processing Fluency, and Uncertainty Avoidance in Online Purchase Decisions in the U.S. and Korea,” Marketing Letters.

 

- Sang-Uk Jung, Thomas Gruca, and Lopo Rego (2010), “Excess Loyalty in CPG Markets: A Comprehensive Examination,” Journal of Empirical Generalisations in Marketing Science.

 

Working Paper

- "Identifying High Value Customers in a Network: Individual Characteristics Versus Social Influence," Sang-Uk Jung, Qin Zhang, and Gary J. Russell, under review at Marketing Letters.

 

 - "Do Product Domains Influence Dynamics of Friendship Networks and Purchase Behaviors?" under review at Marketing Science.

 

 - "Demand Shaping in Online Auction Markets," Ravi Bapna, Paolo Goes, Sang-Uk Jung, and Arvind Tripathi

 

 - "Neighborhood Effect in Charitable Giving," Sang-Uk Jung and Qin Zhang

 
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